![]() For the general public, online influencers and leading professionals.However, you will need a minimum of 1,000 followers and 10 published videos to access this e-commerce feature. It is also the first step to enabling the Douyin Store. It makes the account more secure, and enables additional features such as pinning videos, as well as operating an account via a PC app. Influencer Personal Verification (yellow “V”)Īny user can go through Identity Verification this is basically proving you are a real person and it requires a Mainland ID.There are two main types of verification on Douyin: The verification is where things start to get a bit more complicated. ![]() For Android devices, the app is only available in Chinese and can be downloaded from non-Google locations such as the Huawei app store and Baidu. On the iPhone, you should be able to access the app in English. To download Douyin (not TikTok!), you need to change your app store location to China. In the event that you have both, it’s always a good idea to use your Mainland number as it may make some things easier for you in the future. The phone number is attached to the account, so it’s important to make sure that it’s the phone you’re going to be using for a while as you might need to receive more codes later.īoth Mainland and overseas numbers are accepted. To do that you need an active phone number to receive a verification code. Setup and Verification of a Douyin Accountįirst things first, let’s set up an account for you. Meanwhile, Douyin’s userbase ranges from children to young adults to middle-aged users.Īs of January 2020, Douyin had 400 million daily active users (DAU), an increase of 60% compared to the same time last year ( source). Despite seeing many celebrities on there, it is pretty clear that it is an app for Zillennials. On the whole, TikTok’s userbase is much younger. While users of both apps tend to be ‘inspired’ by each other’s content, you can see different trends and content being produced in general. Although the apps are similar in their format, Douyin overall is more complex offering many more features to a userbase that is quite different from TikTok’s. TikTok is an international app that is aimed at a Western audience, while Douyin is aimed entirely at users in mainland China. Douyin and TikTok are two separate apps owned by the same company, ByteDance. This is not entirely correct, and there’s a reason why we stick to the Chinese name “Douyin” in all of our narratives. If you read any Western articles about Chinese apps or media, then you’ve probably heard of the “Chinese Tiktok”. Video can’t be loaded because JavaScript is disabled: A Tour of Douyin (Tiktok) for Newbies () Is Douyin the same as TikTok? You can start with the video below for a short summary of the most relevant in-app features, and then continue to the blog post for more in-depth learning. The content here is relevant for both aspiring influencers or key opinion leaders (KOLs, as they are known in China) as well as brands who are seeking to spread their reach to Douyin and/or work with influencers. So, I will be sharing with you some advice on how to build up your account, and the technicalities behind account verification and the setting up of an e-commerce feature. It’s been a while since I wrote the blog post discussing marketing on Douyin, and I’ve received many enquiries from people interested in building their audience from scratch and capitalising on their accounts. And for the users with millions of followers, it’s a chance to make some money. For the platform, it means more advertising revenue for different brands-more advertising opportunities. Douyin has grown into one of the most popular social platforms in China and its popularity translates into opportunities for many people.
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